During my visit to the Social Good Summit in New York City last month, I attended a meeting with a group of bloggers to learn more about (RED), a division of the ONE Campaign that works to eliminate AIDS through consumer activism. (RED) was founded in 2006 by Bono and Bobby Shriver as a way to engage people and businesses all over the world to fight the greatest challenge of our time – the fight to end AIDS.
(RED) partners with some of the world’s leading brands to offer a changing collection of iconic (RED) products triggering a unique way of consumer activism: With each purchase of a (RED) product 50% of the proceeds are donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria which saves 100,000 lives a month.
What is so exciting about (RED) is that they make it so incredibly easy for consumers to give…
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